Social Media Marketing Essentials
LevelAll levels
ContentText / video
Study time3-4 hours
AccessLifetime

Description

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. 

With our Social Media and Marketing course, you will discover the specifics of how to effectively use social media marketing and its pros and cons.
 

Course Objectives

  • Understand different social media platforms
  • Identify audience
  • Monitor and measure performance
  • Consider pros and cons before making decisions
     

Syllabus

Module One: Getting Started

Introduction
Course Objectives

Module Two: Facebook

Pros / Cons
Likes / Comments
Posts / Links
Tracking and Measurement
Case Study
Module Two: Review Questions

Module Three: YouTube

Pros / Cons
Channel
Content and Voice
Tags and Measurement
Case Study
Module Three: Review Questions

Module Four: Twitter

Pros / Cons
Voice
Tags and Links
Tracking and Measurement
Case Study
Module Four: Review Questions

Module Five: LinkedIn

Pros / Cons
Optimize Search in Profile
Groups and Links
Tracking and Measurement
Case Study
Module Five: Review Questions

Module Six: Google+

Pros / Cons
Natural Search Links
Strategy
Tracking and Measurement
Case Study
Module Six: Review Questions

Module Seven: Pinterest

Pros / Cons
Pins and Boards
Traffic and Links
Tracking and Measurement
Case Study
Module Seven: Review Questions

Module Eight: Tumblr

Pros / Cons
Posting and Conversation
Links
Tracking and Measurement
Case Study
Module Eight: Review Questions

Module Nine: Flickr

Pros / Cons
Expand Sharing
Discussion
Tracking and Measurement
Case Study
Module Nine: Review Questions

Module Ten: Snapchat

Pros / Cons
Audience
Ads
Tracking and Measurement
Case Study
Module Ten: Review Questions

Module Eleven: Instagram

Pros / Cons
Niche and Quality
Hashtags
Tracking and Measurement
Case Study
Module Eleven: Review Questions
Wrapping Up

Contact information

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