Multi-Level Marketing
LevelAll levels
ContentText / video
Study time3-4 hours


Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents.

This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited. 

With our Multi-Level Marketing course, you will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.

Course Objectives

  • Know how multi-level marketing works
  • Build contacts
  • Recruit new agents
  • Be familiar with social media and marketing
  • Provide training for recruits


Module One: Getting Started

Course Objectives

Module Two: How Does Multi-Level Marketing Work

Networking Marketing
Independent Agents
Agents Recruit New Agents
Case Study
Module Two: Review Questions

Module Three: Building a Contact List

Leverage Personal Networks
Warm Lists
Internet Lead Generation
Purchasing Lead Lists
Case Study
Module Three: Review Questions

Module Four: Recruiting New Agents (I)

Draw on Personal and Professional Network
Recruit Satisfied Customers
Recruit Those Who Seek Work Flexibility
Stress Benefits of Being Agent
Case Study
Module Four: Review Questions

Module Five: Recruiting New Agents (II)

Invitation to Marketing Presentation
Focus Presentation on Benefits
Showcase Success Stories
Provide Several Presentation Media
Case Study
Module Five: Review Questions

Module Six: Training MLM Agents

Provide Training in Marketing
Provide Training in Recruitment
Provide Ethics Training
Case Study
Module Six: Review Questions

Module Seven: Sponsorship/Mentorship

Pair New Agents with Mentors
Benefits of Sponsorship/Mentorship to Mentee
Benefits of Sponsorship/Mentorship to Mentor
Best Mentorship Practices
Case Study
Module Seven: Review Questions

Module Eight: Provide Marketing Presentation Training

Provide Training in Presentations
Provide Copies of Marketing Presentation
New Recruits Practice Presentation
Offer Marketing Resources
Case Study
Module Eight: Review Questions

Module Nine: Provide Social Media Training

Social Media is Key to Networking!
Websites and Blogs
Facebook and Twitter
Case Study
Module Nine: Review Questions

Module Ten: Provide Training in Recruitment

Building a Contact List
Leveraging Personal and Professional Networks
Provide Presentation/ “Elevator speech” Training
Discuss Follow-up
Case Study
Module Ten: Review Questions

Module Eleven: Provide Ethics Training

MLM and Bad Rap for Ethics
Only Follow-up if Opted-In
Keeping the Sales Pitch Honest
Keep Expectations Realistic
Case Study
Module Eleven: Review Questions
Wrapping Up

Contact information

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We will contact you as soon as possible to confirm and set the date and time.

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