Internet Marketing Fundamentals
LevelAll levels
ContentText / video
Study time3-4 hours
AccessLifetime

Description

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
 

Course Objectives

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognize your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads
     

Syllabus

Module One: Getting Started

Introduction
Course Objectives
Pre-Assignment

Module Two: SWOT Analysis in Marketing

Strength
Weaknesses
Opportunities
Threats
Case Study
Module Two: Review Questions

Module Three: Marketing Research

Consume All Media
Find the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Three: Review Questions

Module Four: Real Time Marketing

Dynamic Content
Engagement Builds Followers
Constant Readiness
The Time, the Place, the Media
Case Study
Module Four: Review Questions

Module Five: Brand Management

Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Five: Review Questions

Module Six: Social Media (I)

You Are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Six: Review Questions

Module Seven: Social Media (II)

Content is King
Blog and Interact
Webinars
Constant Monitoring
Case Study
Module Seven: Review Questions

Module Eight: SEO Basics

Relevant and Original Content
Keywords
Value Proposition
Linking
Case Study
Module Eight: Review Questions

Module Nine: Website Characteristics

SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case Study
Module Nine: Review Questions

Module Ten: Capturing Leads

Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Ten: Review Questions

Module Eleven: Campaign Characteristics

Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Eleven: Review Questions
Wrapping Up

Contact information

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