Creating a Great Webinar
LevelAll levels
ContentText / video
Study time3-4 hours


Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, webinars provide a great environment for these activities and so much more.

Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. You will develop the skills needed to promote, host, or facilitate a great webinar for your company. Sharing your passion and knowledge with a webinar is the best way to reach many with the power of one.

Course Objectives

  • Define webinars and their purpose
  • Choose the best formats
  • Prepare for webinars
  • Avoid common mistakes
  • Understand how to interact with the target audience
  • Follow up successfully


Module One: Getting Started

Course Objectives

Module Two: What Can a Webinar Do?

Marketing to Prospective Customers
Training or Teaching
Demonstrations and Presentations
Information Sharing
Case Study
Module Two: Review Questions

Module Three: Successful Webinar Criteria

Passion and Enthusiasm
Knowing Your Target Audience
Grab and Keep Attention
Case Study
Module Three: Review Questions

Module Four: Find the Right Format

Tailor It to Your Audience
The Live Webinar
Two Person Team
Case Study
Module Four: Review Questions

Module Five: Marketing and Social Media

Blog Posts and White Papers
Email Marketing
Offer An Exclusive Deal
Case Study
Module Five: Review Questions

Module Six: Leading up to Your Webinar

Reminder Emails
Practice and Rehearse
Test Your Technology
Insert Solicited Questions
Case Study
Module Six: Review Questions

Module Seven: Drive Up Registration

Avoid Spam Filter
A Great Title
Solicit Questions
The Registration Page
Case Study
Module Seven: Review Questions

Module Eight: Presentation Tips

Show, Don’t Tell
Sharing Your Desktop
Strong Visuals
Script It
Case Study
Module Eight: Review Questions

Module Nine: Interacting with Your Audience

Polling and Surveys
Answer Solicited Questions
Q&A Sessions
Case Study
Module Nine: Review Questions

Module Ten: Mistakes to Avoid

Technical Issues
Ignoring Your Audience
Audience Not Participating?
Case Study
Module Ten: Review Questions

Module Eleven: Post Event

Contact No Shows
Follow Up Emails
Call to Action
Make It Easy to Share
Case Study
Module Eleven: Review Questions
Wrapping Up

Contact information

Thank you

We will contact you as soon as possible to confirm and set the date and time.

We use cookies to ensure that we give you the best possible experience on our website. By continuing to use the website we assume that you agree to our use of cookies. ×